Success in today's rapidly evolving media industries requires a solid foundation in the liberal arts and a comprehensive training in communication theory and production as traditional communicational channels overlap and converge.

The Mass Communication program at UNC Asheville is dedicated to providing a broad foundation in the liberal arts to instill creative and adaptive thinking. Mass Communication majors build a universal platform for study through courses in communication theory, media history, media law, and media ethics. All majors study the theory and skills of both journalism and electronic media production before selecting electives to create a course of study in journalism, video production, film studies, advertising, public relations, communication research, or a combination of these traditional fields to meet individual interests and cross-media expertise.

Whether your goal is to become a mass communication practitioner, a media critic, or to pursue graduate study, UNC Asheville's Department of Mass Communication is the ideal place to begin your journey.

Departmental Updates

  • UNC Asheville student newspaper wins statewide awards

    UNC Asheville's student newspaper earned five awards in the annual N.C. College Media Association contest. This year's conference, scheduled for Feb. 15 on the UNC Asheville campus, was canceled due to inclement weather.
  • The Journal of the European Institute for Communiction and Culture

    Mark West, along with co-author Miika Vähämaa of the University of Helsinki (Finland), is publishing an article entitled "The Dilemma of Group Membership in the Internet Age:  Public Knowledge as Preferred Misinformation" in "Javnost: The Journal of the European Institute for Communication and Culture."   The article, which builds on previous publications by West and Vähämaa concerning epistemology and communication, will appear in the April issue of Javnost, and will describe the ways in which the social benefits of group membership often lead to misunderstandings of important political a