Commercial Media
The Commercial Media Concentration is one of three concentrations available in the Department of Mass Communication. The concentration requires a total of 19 hours.
Course requirements
- Senior Seminar for Commercial Media
- 4 hours of Commercial Media Workshops
- 12 hours from MCOM 341, 343, 346, 351, 353, 451, or VMP 359
MCOM 302 Commercial Media Workshop
MCOM 304 Advanced Commercial Media Workshop
MCOM 341 Layout and Design
MCOM 343 Communication Strategies in Advertising
MCOM 346 Crisis Communications and Public Relations Campaigns
MCOM 351 Public Relations Writing and Production
MCOM 353 Advertising Writing and Production
MCOM 451 Professional Internship (If not used as part of the core hours)
MCOM 497 Senior Seminar for Commercial Media
VMP 359 Photojournalism

Last edited by sdipalma@unca.edu on November 11, 2011
Contact Information
CPO 2120
One University Heights
Asheville, NC 28804
Office: 828.232.5027
Fax: 828.232.2421
Email: masscomm@unca.edu
