Curriculum

Because the mass media permeate American society, the ability to make critical evaluations of media content and technology has become an essential survival skill. In keeping with UNC Asheville’s liberal arts mission, students majoring in  Mass Communication study the mass media and their social context, mastering introductory print and video skills.

The Mass Communication major prepares graduates for successful lifetime careers in television and journalism. It also prepares students for graduate school, the law, corporate management, teaching and other fields that demand the  ability to do a complex analysis and communicate the results.

The Mass Communication Department provides UNC Asheville with faculty experts on the mass media. These experts staff interdisciplinary courses and teach Integrative Liberal Studies courses in Mass Communication. They also serve  the public by doing research on the mass media, communicating research results and lending their knowledge to community endeavors related to mass communication.