Study Terms
The Faculty in Mass Communication have determined that the major examination in Senior Seminar will be comprehensive over the core areas of the Mass Communication major. The following are some of the concepts, terms and names with which you will want to be familiar in order to do well on this examination. Good luck!
Media, Ethics & Society/Media History
- The First Amendment
- Penny Press
- Frederick Douglass
- Yellow Journalism
- Muckraking
- Edward Bernays
- The Hutchins Commission
- Edward R. Murrow and McCarthyism
- Henry R. Luce
- The Kennedy-Nixon debates
- Pentagon Papers
- Federal Communications Commission
- Federal Trade Commission
- Public broadcasting
- Growth of cable television
- Growth of satellite radio
- Convergence in media/ownership
- Third-party strategy
- Golden Mean
- Utilitarianism
- Categorical imperative
- TARES Test
- Potter Box
- Competing ethical claims
- Loyalty
- Privacy
- Circles of intimacy
- Social Responsibility Theory
- Eyewash
- Photo manipulation
- Modern coverage of war/terrorism
- Political communication
- The Internet and reporting
- Ethics of care
- Media literacy skills
- News staging
- Video news releases
- Agenda setting
- Hypercommercialism
Communication Theory
- Accessibility principle
- Active strategy
- Agenda-Setting hypothesis
- Albert Bandura
- Anne Norton and Douglas Kellner
- Anticipated Future Interactions
- Anxiety
- Arousal, relational
- Asynchronous channel
- Attribution theory
- AUM Theory
- Axiom
- Barnett Pearce
- Behavioral scientist
- Bernard Cohen
- Biased elaboration
- Boundary
- Categorical Imperative
- Central Route
- Charles Berger
- Charles Peirce
- Chronemics
- CMC
- Cognitive Complexity
- Cognitive Dissonance
- Communication
- Communicator Reward Valence
- Communitarian Ethics
- Compliance
- Connotative sign system
- Construct
- Coordination
- Cosmopolitan Communicators
- Counterattitudinal advocacy
- Cues Filtered Out
- Cultivation analysis
- Cultivation differential
- Dan Canary and Laura Stafford
- Deconstruction
- Denotative sign system
- Determinism
- Dialogic communication
- Dick Hebdige
- Differentiation
- Dolf Zillmann
- Dramatic Violence
- Edward Hall
- Effective communication
- Elliot Aronson
- Emancipation
- Emile Durkheim
- Empirical evidence
- Episode
- Epistemology
- Erie County Study
- Excitation Transfer Theory
- Expectancy
- Ferdinand de Saussure
- Framing
- Frederic Jameson
- Fritz Heider
- George Gerbner
- Gerald Kosicki
- Groupthink
- Heavy viewers
- Hedging
- Hierarchy Hypothesis
- Hierarchy of meaning
- Humanistic scholarship
- Hyperpersonal perspective
- Hyperreality
- Hypothesis
- Hypothetico-deductive method
- Identification
- Ideology
- Immanual Kant
- Impression formation
- Index of Curiosity
- Institutional process analysis
- Interaction Position
- Interactional Adaptation Theory
- Interactive strategy
- Interest aggregations
- Interpretive approach
- Intimate Distance
- Irving Janis
- James Dillard
- James Tankard
- Jean Baudrillard
- Jean-Francois Lyotard
- Jesse Delia
- Joe Walther
- Judee Burgoon
- Karl Marx
- Leon Festinger
- linguistic turn
- Logical force
- Mainstreaming
- Marian
- Marshall McLuhan
- Martin Buber
- Martin Lea and Russell Spears
- Max Weber
- Maxwell McCombs and Donald Shaw
- Media agenda
- Media Richness Theory
- Message elaboration
- Message plans
- Message Production
- Message system analysis
- Meta-Analysis
- Metatheory
- Michel Foucault
- Mindfulness
- Minimal Justification Hypothesis
- Myth
- Need for cognition
- Objective approach
- Objective Elaboration
- Passive strategy
- Paul Lazarsfeld
- Paul Mongeau
- Paul Mongeau and James Stiff
- Peripheral Route
- Person-Centered Messages
- Personal Distance
- Personal Space
- Plan complexity
- Postdecision Dissonance
- Postmodernism
- Predicted outcome value
- Procedural record
- Proxemics
- Public agenda
- Public Distance
- Ray Funkhouser
- Reciprocity
- Reflectivity
- Relationship function
- Resonance
- Rhetorician
- Richard Petty and John Cacioppo
- Robert Bales
- Robert Cialdini
- Robert Merton
- Roland Barthes
- Role Category Questionnaire
- Selective Exposure
- Selective Exposure
- Selective self-presentation
- Self-fulfilling Prophecy
- Self-perception theory
- Semiotics (Semiology)
- Shanto Iyengar and Donald Kinder
- Sign
- Signified
- Signifier
- Similar Skills Model
- Social constructionists
- Social Distance
- Social identity-deindividution
- Social Learning Theory
- Social Presence Theory
- Socio-emotional communication
- Sophisticated communication
- Source credibility
- Speaker credibility
- Speech act
- Stanley Deetz
- Strange loop
- Strong Arguments
- Task function
- Text
- The Mean World Syndrome
- Theodore White
- Theorem
- Theory (informal definition)
- Theory (formal definition)
- Threat Threshold
- Triadic model
- Two-Step Flow of Communication
- Uncertainty Reduction
- Violation Valence
- Walter Crockett
- Walter Lippman
- Warranting value
- When Prophecy Fails
- William Gudykunst
MEDIA LAW
Cases:
- Brandenburg v. Ohio
- Woley v. Maynard
- U.S. v. The Progressive
- Nichols v. Moore
- New York Times v. Sullivan
- Gertz v. Welch
- Brock v. Viacom International, Inc.
- Time Inc. v. Hill
- Solano v. Playgirl, Inc.
- Neff v. Time, Inc.
- Zacchini v. Scripps Howard, Inc.
- National Archives v. Favish
- Doe v. Reed
- Sheppard v. Maxwell
- Nebraska Press Association v. Stuart
- Press-Enterprise v. Superior Court
- Presley v. Georgia
- Branzburg v. Hayes
- Zurcher v. Stanford Daily
- Cowen v. Cowles
- Eldred v. Ashcroft
- Campbell v. Acuff-Rose Music
- ProtectMarriage.com v. Courage Campaign
- Central Hudson Gas and Electric v. Public Service Commission of New York
- Citizens United v. Federal Election Commission
- Miller v. California
- Stanley v. Georgia
- Osborne v. Ohio
- FCC v. Pacifica
- Fox Television v. FCC
- Turner Broadcasting v. FCC
- MGM Studios v. Grokster
Tests:
- Time, Place and Manner Restrictions
- Seditious/Hate Speech"
- Libel
- Public Figures
- Appropriation
- Intrusion
- Private Facts
- False Light
- Rules for Ride alongs
- Newsroom Searches
- Nebraska Test
- Press-Enterprise Test
- Test for Obscenity
- Test for Zoning Adult Businesses
- Test for Copyright Infringement
- Test for Fair Use of Copyrighted Material
- Commercial Speech
- False Advertising
- Rules for selling advertising to political candidates
Last edited by gdonovan@unca.edu on February 1, 2012
Contact Information
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Office: 828.232.5027
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Email: masscomm@unca.edu
