Welcome to Mass Communication


UNC Asheville's Mass Communication department emphasizes a liberal arts approach to the study of mass communication disciplines, clear and effective communication, and information literacy, to ensure success in the profession and a firm foundation for lifelong learning.

Success in today's rapidly evolving media industries requires a solid foundation in the liberal arts, a comprehensive training in communication theory, and skills in media production as traditional communicational channels overlap and converge.

Mass Communication majors build a platform for study through courses in communication theory, media history, media law, and media ethics. All majors study the theory and skills of both journalism and electronic media production before selecting electives to create a course of study in journalism, video production, film studies, advertising, public relations, communication research, or a combination of these traditional fields to meet individual interests and cross-media expertise.

Whether your goal is to become a mass communication practitioner, a media critic, or to pursue graduate study, UNC Asheville's Department of Mass Communication is the ideal place to begin your journey.

UNC Asheville will host High School Media Day for Western North Carolina high school journalism (news, online news, yearbook, etc.) students and teachers on Thursday, Oct. 13, 2016

The event is organized annually by UNC Asheville’s Mass Communication Department in cooperation with the N.C. Scholastic Media Association based at UNC Chapel Hill’s School of Media and Journalism.  

Aspiring journalists from area high schools can hone their skills and learn from media experts. Sessions presented by UNC Asheville faculty and regional media professionals will cover topics such as digital and social media, feature writing, video production, handling ethical dilemmas, yearbook production and more.

For more information and to register for the event, please visit www.uncahighschoolmediaday.wordpress.com.

Are you a UNCA Mass Communication alum?  If so, we would love to keep in touch. Please fill out our Alumni Information Form to receive updates and invites to current events in the department.


Considering Purposeful Epistemology: On Starting Over

Sep. 21, 2016 - Mark West has published “Considering Purposeful Epistemology: On Starting Over,” an extended response to the publication of “Epistemic Evaluation: Purposeful Epistemology.” Read more.

UNC Asheville Student Newspaper Wins Statewide Honors

February 27, 2016 - The Blue Banner earned ten awards at the annual statewide College Media Association awards. Read more.