Welcome to Mass Communication


UNC Asheville's Mass Communication department emphasizes a liberal arts approach to the study of mass communication disciplines, clear and effective communication, and information literacy, to ensure success in the profession and a firm foundation for lifelong learning.

Success in today's rapidly evolving media industries requires a solid foundation in the liberal arts, a comprehensive training in communication theory, and skills in media production as traditional communicational channels overlap and converge.

Mass Communication majors build a platform for study through courses in communication theory, media history, media law, and media ethics. All majors study the theory and skills of both journalism and electronic media production before selecting electives to create a course of study in journalism, video production, film studies, advertising, public relations, communication research, or a combination of these traditional fields to meet individual interests and cross-media expertise.

Whether your goal is to become a mass communication practitioner, a media critic, or to pursue graduate study, UNC Asheville's Department of Mass Communication is the ideal place to begin your journey.

Are you a UNCA Mass Communication alum?  If so, we would love to keep in touch. Please fill out our Alumni Information Form to receive updates and invites to current events in the department.


The Blue Banner Earns Seven Awards at Annual Statewide College Media Association Awards 

Mar. 5, 2019 - The Blue Banner, UNC Asheville’s student newspaper, earned seven awards at the annual statewide College Media Association awards Feb. 23 held this year on the campus of N.C. A&T University in Greensboro.

Best of Show - Online News

First Place - Digital Storytelling - Lawson Rudisill

Third Place - Sports Writing - Samuel Robinson

Honorable Mention - Feature Writing - Maddy Sherer

Honorable Mention - Feature Writing - Virginia Taylor

Honorable Mention - Cartoon - Jessica Debnam - "Squatch"

Honorable Mention - Single or Two Page Design - Sarah Shadburne "Tibetan monks on campus unite students and community”

The N.C. College Media Association offers a one-day conference on a different campus each year to hold educational workshops and recognize outstanding work from the state’s student newspapers, yearbooks and online news organizations. The association is a special program sponsored by the UNC School of Journalism and Mass Communication at UNC-Chapel Hill.

48 Hours to Victory: Team UNCA Wins Best Picture in 48 Hour Film Project

Aug. 15, 2017 - For the third time, UNC Asheville’s team of faculty, students, alumni & friends, led by Mass Communication Senior Lecturer Anne Slatton, has claimed Best Picture in Asheville’s annual 48 Hour Film Project.