UNC Asheville's Mass Communication department emphasizes a liberal arts approach to the study of mass communication disciplines, clear and effective communication, and information literacy, to ensure success in the profession and a firm foundation for lifelong learning.
Success in today's rapidly evolving media industries requires a solid foundation in the liberal arts, a comprehensive training in communication theory, and skills in media production as traditional communicational channels overlap and converge.
Mass Communication majors build a platform for study through courses in communication theory, media history, media law, and media ethics. All majors study the theory and skills of both journalism and electronic media production before selecting electives to create a course of study in journalism, video production, film studies, advertising, public relations, communication research, or a combination of these traditional fields to meet individual interests and cross-media expertise.
Whether your goal is to become a mass communication practitioner, a media critic, or to pursue graduate study, UNC Asheville's Department of Mass Communication is the ideal place to begin your journey.
Are you a UNCA Mass Communication alum? If so, we would love to keep in touch. Please fill out our Alumni Information Form to receive updates and invites to current events in the department.
48 Hours to Victory: Team UNCA Wins Best Picture in 48 Hour Film Project
Aug. 15, 2017 - For the third time, UNC Asheville’s team of faculty, students, alumni & friends, led by Mass Communication Senior Lecturer Anne Slatton, has claimed Best Picture in Asheville’s annual 48 Hour Film Project. Read more.
Considering Purposeful Epistemology: On Starting Over
Sep. 21, 2016 - Mark West has published “Considering Purposeful Epistemology: On Starting Over,” an extended response to the publication of “Epistemic Evaluation: Purposeful Epistemology.” Read more.