Welcome to Mass Communication

Success in today's rapidly evolving media industries requires a solid foundation in the liberal arts and a comprehensive training in communication theory and production as traditional communicational channels overlap and converge.

The Mass Communication program at UNC Asheville is dedicated to providing a broad foundation in the liberal arts to instill creative and adaptive thinking. Mass Communication majors build a universal platform for study through courses in communication theory, media history, media law, and media ethics. All majors study the theory and skills of both journalism and electronic media production before selecting electives to create a course of study in journalism, video production, film studies, advertising, public relations, communication research, or a combination of these traditional fields to meet individual interests and cross-media expertise.

Whether your goal is to become a mass communication practitioner, a media critic, or to pursue graduate study, UNC Asheville's Department of Mass Communication is the ideal place to begin your journey.

Are you a UNCA Mass Communication alum?  If so, we would love to keep in touch. Please fill out our Alumni Information Form to receive updates and invites to current events in the department.  


UNC Asheville Student Newspaper Wins Statewide Honors

February 27, 2016 - The Blue Banner earned ten awards at the annual statewide College Media Association awards. Read more.

The Journal of European Institute for Communication and Culture

January 13, 2014 - Mark West and co-author Miika Vahamaa publish "The Dilemma of Group Membership in the Internet Age: Public Knowledge as Preferred Misinformation." Read more.