High School Media Day

UNC Asheville will host High School Media Day for Western North Carolina newspaper, broadcast, magazine and yearbook students and teachers on Thursday, Oct.13, 2022.  The event is organized by UNC Asheville’s Mass Communication Department in cooperation with the N.C. Scholastic Media Association.

Aspiring journalists from area high schools can hone their skills and learn from media experts.

Sessions presented by UNC Asheville faculty and regional media professionals will cover topics such as digital and social media, feature writing, video production, handling ethical dilemmas, yearbook production and more.

Check-in for UNCA High School Media Day begins at 9 am in UNC Asheville’s Highsmith University Union.

Workshops run from 9:30 am – 2 pm and will take place in Highsmith University Union, Mountain Suites.

Please fill out this form to register for the workshop.  The registration fee is $20 per person, which includes lunch.  No refunds will be given, though substitutions for attendees may be made.

Complete and submit the registration form online by Oct. 6, 2022.

Please print the registration form and send it with a school check(s) payable to: UNC Asheville, to be received by WEDNESDAY, October 12, 2022, to:

UNC Asheville

Mass Communication Dept., CPO #2120

1 University Heights

Asheville, NC 28804

Please note the following:

Preregistration is REQUIRED; on-site registrations will NOT be

No refunds will be issued. No cancellations. Schools will be billed for the number of students and advisers registered for the event.

Accommodation requests must be submitted 14 days prior to the event.


October 13, 2022
11 a.m. – Noon LUNCH
2 p.m. ADJOURN

Instructional Sessions include the following:

Budgets, Fundraising and Finances

How to Start a Broadcast Program

Travel Writing/Photography


Working in Radio

Broadcast Basics

Sports Coverage

Advocacy Journalism

Yearbook Design Basics

Design Trends

Write Like You Want Someone to Read It



MARK HARRISON advises the yearbook at Asheville Christian School.  He served for many years as an N.C. Scholastic Media Institute instructor and on the North Carolina Scholastic Media Advisers Association board, including as President.  He was previously named one of the runners-up to National High school Journalism Teacher of the Year.

MICHAEL GOUGE teaches basic journalism, layout & design, media ethics, newspaper workshop, enterprise reporting and occasionally teaches media-related courses in the Integrative Liberal Studies program. He is also the faculty adviser for UNC Asheville’s student newspaper, The Blue Banner.

BRENDA GORSUCH, a former Dow Jones National High School Journalism Teacher of the Year, currently serves as JEA mentor in Western North Carolina. She previously advised West Henderson High’s newspaper, online news site and yearbook for 34 years. During her tenure, newspaper and yearbook staff won Crown Awards from CSPA, Pacemakers from NSPA, Tar Heels from NCSMA and All-Southern from SIPA. Gorsuch was the 2014 National Yearbook Adviser of the Year.

LAURA MEADOWS is a writer and teacher focused on the intersection of media, politics, and social movements, especially in the context of the American South.

RICK RICE is an experienced voice talent and radio announcer. He is the co-host of Mountain Mornings with Rick and Crystal on 105.9 The Mountain.

CARRIE TOMBERLIN received her MFA in photography from Clemson University and her BA in Visual Art and Creative Writing from Eckerd College. Before coming to UNC Asheville, Carrie taught photography in Seattle, WA, and prior to her teaching career, she worked with several non-profit organizations including the National Museum of Women in the Arts in Washington, D.C.

ERIC TOMBERLIN received his Master of Fine Arts from the University of Texas, Austin and has exhibited his work throughout the United States as well as internationally. Most recently, he has been working on a project called Sea Level Rise: Visualizing Climate Change with fellow photographer, Carrie Tomberlin. When he’s not teaching, Eric spends his time photographing, traveling, raising trees, and wrangling llamas.

JENNY ZIMMERMAN teaches broadcast and yearbook journalism at North Buncombe High School. A graduate of UNC-Chapel Hill, she was just recently named Rising Star by the national Journalism Education Association