Goals and Objectives

The goals of the Mass Communication Internship Program are:

  1. To integrate theory and research with practice.
  2. To provide students with practical experience.
  3. To allow students to explore a possible career.
  4. To provide opportunities for students to assemble portfolios.
  5. To help students make professional contacts who can help them with their job searches after graduation.

Prerequisites for Course

Before beginning an internship, a student must have accomplished the following:

  1. Completed 12 or more hours of mass communication courses, with a 2.8 grade point average in all MCOM courses undertaken. Student must submit a copy of his or her DegPAR (Degree Progress Advising Report) verifying academic prerequisite.
  2. Received approval of the internship from the internship instructor.
  3. Submitted a completed Internship Agreement form (to be signed by intern and internship supervisor) prior to starting work.

More about Requirements


Keep the resume to one page. Use a consistent format throughout the resume. Resume will be graded on its look, its consistency and its salesmanship. See Resume Writing Guide on the UNC Asheville Career Center website.


The portfolio is something a student will build on and use for job hunting throughout a lifetime. For their senior portfolios, students will include work produced outside the internship, like articles from The Blue Banner. For purposes of this class, students must submit at least five examples of the work they did during the internship.

Time Log

Keep a log of hours worked during the internship. Include dates and hours. Students who do not work 160 hours at their internships or do not turn in a time log and verification of that work, will receive the grade of Unsatisfactory in the class — even if they perform all of the other assignments flawlessly.

Internship Report

Write a double-spaced, typed report of 1,200-1,300 words evaluating the internship experience. Answer the following questions: Would you recommend that UNC Asheville send other students to intern at this organization? If so, why? If not, why not? What new skills did you acquire during the experience? What did you conclude about working in the field? (Some people decide they want to get a job in the field; others decide against this.) What was the best part of the internship? What was the worst part? How much help and mentoring did the people give you at the internship site? How much help will they be to you in finding a job after graduation? What suggestions do you have for improving the internship program?

Supervisor’s Evaluation

In order for a student to pass the course, the internship supervisor needs to write a performance review/letter of recommendation (one page) that includes a verification of the number of hours the student worked.

Interns work in a variety of industries across the field of mass communication. The department works closely with the UNC Asheville Career Center to connect interns with the fields and opportunities that best prepares them for their career goals.

For a listing of internship opportunities please visit UNC Asheville Career Center Handshake.

View a sample of student work.

Criteria for Determining the Internship Grade

A student who completes the following requirements will receive a grade of Satisfactory. All others will receive the grade of Unsatisfactory. A grade of Unsatisfactory counts as an F in the GPA.

  • Work 160 hours at the internship site (verified by internship supervisor).
  • Attend class meetings/sessions.
  • At the end of the internship class semester, turn in a satisfactory resume, a satisfactory job application letter, a satisfactory portfolio of five work samples, a satisfactory time log, and a satisfactory internship report.
  • Provide a positive review/letter of recommendation by the internship supervisor.

Information for Employers

The Career Center utilizes an online job portal for student and alumni job seekers, Handshake. This user friendly system allows employers to post part-time, full-time, temporary/seasonal, and intern positions. Employers are able to receive applications directly through Handshake or direct candidates to their specific application procedures. This system also allows employers to renew old positions without re-entering information, as well as, limit contact information visibility, and see job description traffic from student and alumni users. Please use the UNC Asheville Employer Guide and the Internship Guidelines from the Department of Labor to get started.

Once positions are approved by Career Center Staff, they are shared with relevant faculty and through appropriate social media platforms as determined by Staff.  If you need assistance to post your opportunity or would like to gain a better understanding of how to develop a for-credit internship program with UNC Asheville students, please contact:

David Earnhardt, Employer Relations Coordinator, 828.232.5099,

Sample Internship Description

Here’s a great example of a local internship complete with learning objectives. Your internship details should be as thorough as this example, the internship descriptions with the most details are more likely to be filled.

Learning Objective Samples

Keep in mind, an internship is an extension of the classroom and should have clearly defined learning benefits for the student. Your description should include 3-5 potential objectives in additional to the assigned responsibilities and tasks.

  • Intern will learn to work within a team  and to communicate effectively with colleagues and supervisors
  • Intern will develop working knowledge of business operations
  • Intern will learn to develop a comprehensive marketing campaign across social media platforms
  • Intern will be able to demonstrate knowledge of the organization through communicating with internal and external customers through various forms of communication, phone calls, email correspondence, interoffice communication during team meetings and written reports.

Learning Objectives:

  • What do you want the student to be able to do?
  • What knowledge, skill or abilities should the ideal student participant demonstrate?
  • How will students be able to demonstrate what they learned?

Example Structure:

As a result of participating in (program or experience), students should be able to (action verb) + (defined by explicit and observable terms).